One of the most helpful aspects of a social media platform is connectivity. Many neighborhoods have online groups that allow members to ask and share information like, “Does anyone know of a good plumber/electrician/landscaper/remodeler that you would recommend?” In other words, the most valuable form of advertisement is a satisfied customer who will recommend a service provider to others.

When the prophet Zechariah ministered in the post-exilic world of the Jews who had returned from captivity, he saw an amazing development: The day would come when people from all over the world would ask a Jew to lead them to the house of God. That kingdom vision hasn’t happened yet, but will, likely during the Millennium when Christ rules over all the earth. And it can certainly happen when people discover our hope in an eternity with God.